![]() These partially modified keywords now behave entirely as a phrase match. In the past, it was possible to add the BMM modifier to a subset of the terms in a keyword, and the other terms would operate like a broad match.You don't need to add the same keywords in phrase match in order to continue serving.Existing BMM keywords use the updated phrase matching behavior.If you have legacy BMM keywords in your account: This change means that existing BMM keywords will behave exactly as if they were phrase keywords and you are no longer able to create new BMM keywords. ![]() Broad match modifierīroad match modifier as a separate matching behavior is no longer available. The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning. Note: Ads may show on searches that include the meaning of your keyword. Find more examples of updated phrase match here. The new phrase matching behavior is more expansive than the former phrase match, and slightly more restrictive than the discontinued BMM.įor example, the phrase match keyword “moving services NYC to Boston” will continue to cover searches like “affordable moving services NYC to Boston.” It will also cover searches that traditionally only matched under BMM, such as “NYC corporate moving services to Boston.” For the updated phrase match, word order continues to affect matching behavior and ads won’t show for searches where the wording changes the meaning of the match (for example, people looking to move from “Boston to New York City”). ![]() The updated phrase match simplifies match types by combining the control of phrase match, and the expanded reach of the discontinued broad match modifier. Learn more about keyword matching options and negative keywords. ![]() Note: These changes to phrase match and BMM don’t impact exact match, broad match, or negative keyword match types. ![]()
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